Descripción
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Descripción:
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Tabla de contenidos:
00_Frontmatter
01_Strategic Management
02_Company Mission
03_Corporate Social Responsibility and Business Ethics
04_The External Environment
05_The Global Environment
06_Internal Analysis
07_Long-Term Objectives and Strategies
08_Business Strategy
09_Multibusiness Strategy
10_Implementation
11_Organizational Structure
12_Leadership and Culture
13_Strategic Control
14_Innovation and Entrepreneurship
15_Cases
16_Case 1
17_Case 2
18_Case 3
19_Case 4
20_Case 5
21_Case 6
22_Case 7
23_Case 8
24_Case 9
25_Case 10
26_Case 11
27_Case 12
28_Case 13
29_Case 14
30_Case 15
31_Case 16
32_Case 17
33_Case 18
34_Case 19
35_Case 20
36_Case 21
37_Case 22
38_Case 23
39_Case 24
40_Case 25
41_Case 26
42_Case 27
43_Case 28
44_Case 29
45_Case 30
46_Glossary
47_Photo Credits
48_Name Index
49_Subject Index
50_Case Index
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