Start Up Equation

Descripción

Libro digital para leer en línea o en app móvil

Descripción:
The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You’ll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business.

Tabla de contenidos:

Title Page
Copyright Page
Contents
Acknowledgments
Foreword
Our Story
Section 1 Discovering the Equation
   1. The Age of YOU: The Entrepreneur
   The Next Billion Entrepreneurs
   Create or Die
   The New Industrial Revolution
   Choose Your Own Startup Adventure
   2. The Rise of the Startup Economy
   The New Startup Economy
   A Tale of Two Cities: Savannah and Boulder
   What Makes a Great Startup Economy?
   Where is the Best Startup Economy for Your Business?
   3. The Six Forces of Change
   Force #1: The Anywhere, Liquid Workforce
   Force #2: The New Work Order—Connected, Collaborative, Creative
   Force #3: The Connected and Engaged Customer
   Force #4: The Era of the Maker
   Force #5: The Sharing Economy
   Force #6: The New Creative Economy
   Applying the Six Forces to Your Startup
   4. The Startup Equation
   The Equation Structure
   Building the Foundation
   Crafting the Equation
   Growing the Dream
   The Periodic Table for Startups
   This is a Living Diagram
Section 2 Building the Foundation
   5. The Entrepreneur’s Journey
   Building a Great Entrepreneur
   Finding the Leader Within
   Entrepreneurs, Know Thyself
   No MBA Required
   Plan to Succeed, Not Win
   Getting Ready . . .
   6. The Big Idea
   What’s The Big Idea?
   Generate Ideas with Brainstorming
   Communicate Ideas Through Sketching
   Utilize Collaboration to Build
   Focus on the Right Opportunity
   Getting Ready . . .
   7. Strength in Agility
   Living the Lean Startup Life
   Discovering Your BASE Business Model
   Thoughts on Financial Models
   Building Your Minimum Viable Product
   Vision Without Execution is Just Bullshit
   The Art of the Pivot
   Getting Ready . . .
Section 3 Crafting the Experience
   8. Culture of Wow
   Culture Starts with the Person at the Top
   Finding the Right Culture Mix
   Creating the Right Cultural Balance
   Supporting Balance, Preventing Burnout
   Closing the Creativity Gap
   Leveraging Coworking and Makerspaces
   Getting Ready . . .
   9. Rewards of Great Teams
   The Single Founder vs Co-Founding Team
   How to Find The Right Co-founder
   Recruiting the A-Team
   Leveraging Great Mentors and Advisors
   Building and Leveraging Great Advisory Boards
   Crafting a Stellar Board of Directors
   Getting Ready . . .
   10. Creating Great Customer Experiences
   Everything Starts with the Customer
   The Six Disciplines of Great Customer Experiences
   Discovering the Customer Journey
   Building a Minimum Delightful Product
   Customers as Partners
   Leveraging Benchmarks, Testing and Customer Insights
   Getting Ready . . .
   11. The New Brand Order
   Great Brands = Great Experiences
   Building a GREAT Brand Takes GUTS!
   Creating a Brand Identity
   Bringing Your Brand to Life
   How to Think About Your Brand Affinity
   Getting Ready . . .
Section 4 Growing the Dream
   12. No Money, No Excuses
   Picking a Funding Strategy
   Leveling Up With Angels and VCs
   The Art of the Pitch
   Beyond Investors: Loans, Grants and Cash Flow
   Startup Rocket Fuel: Accelerators and Incubators
   Getting Ready . . .
   13. Startup Marketing Alchemy
   Seeing the Big Picture
   Knowing Your Customers
   The World’s Shortest Marketing Plan
   Startup Marketing Mixology
   An Inbound Strategy to Unite Them All
   Growth Hacking Your Startup
   Getting Ready . . .
   14. ROI of Happy Customers
   Building a Sales Engine
   Hacking Your Sales Process
   Mavericks, Journeymen, Superstars and Trouble
   Creating Loyalty with Brand Evangelists and Raving Fans
   Getting Ready . . .
   15. Scaling to New Heights
   Scaling the Elements
   The 3 Ms of Scaling
   Jumping the Gun
   Building an Engine of Growth
   Running on All Cylinders
   Getting Ready . . .
   16. Always Be Innovating
   Creating a Culture of Innovation
   The Rules and Habits of Innovation
   Everyone is a Design Thinker
   The Art of SMART Innovation
   Every Entrepreneur Needs to Be a DEO
   Getting Ready . . .
   17. The Exponential Power of the X-Factor
   Driven to Succeed
   Bouncing Up, Not Bouncing Back
   Curiosity Killed the Bad Idea
   A Startup State of Mind
   Serendipity Not Included
   Getting Ready . . .
Section 5 Charting the Adventure
   18. Choose Your Own Adventure
   One Equation to Rule Them All
   The Elements of Startup Success
   Two Questions You Must Ask
   The SEED Board—Where the Rubber Hits the Road
   Build Your Own SEED Board
   Your Journey is Just Beginning
Notes